Aged care providers are marketing their services throughout different phases of people’s lives.
There’s been increased activity in raising awareness within the seniors’ demographic, of the need to carefully research the retirement, aged care and home care marketplace before engaging with providers.
Seniors may be researching on behalf of their elderly parents, or planning for their own entry into this market. Additionally, this demographic is now being faced with exploring their own end-of-life preferences, and having those sometimes difficult conversations about how and what events they should plan for as they age.
People want to be able to trust everyone who works with them in the aged care profession and it is very important that the organisation looks professional and at the same time communicates their values.
Organisations in the aged care sector are now creating, changing and shifting marketing strategy and resources, to focus more on their consumers’ expectations.